The web is teeming with websites where videos, CSS dynamic effects and WebGL-powered animations are running the show, but what about the email newsletters? In the majority of cases they are created with HTML and CSS looking almost like a mini version of a landing page, in fact, the situation is cardinally different.First of all, it is important to find a suitable study environment that is free from distractions, noise, and interruptions. JavaScript is forbidden, so no WebGL whatsoever.CSS dynamic effects are highly recommended as an alternative toJavaScript-driven effects, but don’t have proper support in user mail agents.Videos are widely unsupported by email readers, unless subscribers use Apple Mail, iOS 10+ Native Client, Samsung Galaxy Native or Thunderbird.All the listed above technologies are good when it comes to web pages, but when it comes to email newsletters, they are useless. What should you do if you are sick and tired of static email newsletters and want to add some dynamic zest to the experience? The answer may be surprising: Use GIFs. Being widely overused by popular entertaining portals, GIFs are mostly associated with cats, celebrities and some ridiculous situations. However, they still have serious potential that turns into an advantage in email newsletters. Make the newsletter inviting and friendly.With Postcards you can create and edit email templates online without any coding skills! Includes more than 100 components to help you create custom emails templates faster than ever before. With GIFs, the scope of use depends on your imagination. GIFs are great for adding diversity and enriching the user experience. As the recent studies show, they can increase chances of getting a better click-through rate. What’s more, it is incredibly easy to incorporate them into a newsletter, especially if you are using an online HTML builder like Postcards. Its intuitive interface lets you add GIFs in seconds without writing a single line of code.
GIF BREWERY HELP HOW TO
There is even a small tutorial that will show you how to add GIF and make your email newsletter look professional and engaging. However, you can’t just blindly rely on GIFs for every occasion.
You may end up with a decline in subscription rate or even worse, an increase in the unsubscribe rate. When to use GIFsįirst, make sure that you correctly define a targeted audience. When you are ready, unleash the power hidden inside every little looped animation. Show new features using visual cues instead of lists.Illustrate difficult ideas to make complex concepts look simple.Promote products in an unobtrusive manner.
Try Startup App Try Slides App Other Products Pitfalls of Using GIFs in Email Newsletters With Startup App and Slides App you can build unlimited websites using the online website editor which includes ready-made designed and coded elements, templates and themes. Much like anything else, GIFs have limitations and pitfalls. There are several issues that you need to take into account.īefore sending an email newsletter packed with GIFs, make sure that your subscribers have an opportunity to enjoy them. First, consider support of email clients. The good news is that the majority of email readers, starting with Outlook and ending with Apple Mail, support GIFs. There are some exceptions such as Outlook 2007-2013, but they still will show the first frame.Īnother thing to consider is size and weight. In the world with numerous spam filters and people who are not willing to wait for a page to load more than 3 to 5 seconds, the size of the GIF plays a crucial role. If it slows down the performance of newsletter, chances are subscribers will turn it down.
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